Leading local cement manufacturer Bamburi Cement Limited has today unveiled its sponsorship for the 2012 Bamburi Rugby Super Series valued at Ksh 12 million. The cheque was presented to the Kenya Rugby Union chairman Mwangi Muthee by Bamburi Cement Limited’s Managing Director Hussein Mansi.
Speaking at the launch, KRU Chair Mwangi Muthee said that the union appreciates the continued support received from Bamburi Cement. “Kenya Rugby Union recognizes the support that Bamburi has accorded this tournament. The KRU upholds the integrity of the game. Transparency and integrity are not negotiable and we will be accountable to both Bamburi Cement and the entire rugby fraternity, ensuring that this sponsorship is well utilized.”
Rugby is a game of muscle; strength and toughness. These characters of the game resonate with our brand, thus making it an excellent sport of choice for Bamburi to sponsor.
Robert Nyangaya, Bamburi Cement Limited Marketing Director
The Bamburi Rugby Super Series is a very important component in the development of fifteens rugby in Kenya. It is no secret that the tournament has played a big role in the emergence of the Kenyan national team as African champions in the longer version of the game.”
Bamburi Rugby Super Series Chairman Aggrey Chabeda also thanked the sponsors, while informing the audience of the tournament dates also unveiled the tournament format, saying, “BRSS 2012 is scheduled to run over five consecutive weekends starting 5th May 2012 to 2nd June, 2012. It will be played in 5 different venues i.e. Nairobi RFUEA grounds, Nakuru Athletics club, Kampala RUFC grounds / Kyadondo, Mumias Sports Complex and Mombasa Sports Club. The teams will be divided into two pools of four. Each team will play three matches against the other teams in their respective pools on a home-or-away basis over the first three matchdays. The winner of Pool 1 plays the runner-up of the Pool 2 and vice-versa in the semi-finals played in Weekend 4. The 3rd and fourth placed teams are eliminated and take no further part in the tournament.”
Robert Nyangaya, the Bamburi Cement Limited Marketing Director said, “Bamburi is proud of the long association with the tournament. We are happy to be title sponsors of the tournament yet again, and through this journey we have been able to see the profile of tournament grow, and due to this growth, we have been able to even increase our sponsorship yearly.”
He also added that the game’s values being strength, resilience and fortitude were in sync with Bamburi’s brand values. “Rugby is a game of muscle; strength and toughness. These characters of the game resonate with our brand, thus making it an excellent sport of choice for Bamburi to sponsor.”